Google Ads: 4 Steps to Creating Effective PPC Ad Campaigns
With the goal of generating more leads for your business, AdWords can be a great tool. However, in order to increase ROI on these ads it is important that they are effective. In this post we will go over some tips for creating high-converting Google ads so you can get better results from this platform.
Will Google Ads Work For My Business?
In order to determine if google ads will work for your business, it is important to start with research.
Using a tool like Google's keyword planner you can determine the amount of searches that are performed for your product or service as well as how competitive and/or costly it can be to earn a click to your website.
Depending on these factors, google ads may or may not be a good fit for your company. However, by following some simple guidelines you can create high-performing ads that will help increase leads from this platform.
Some tips for creating effective google ad campaigns are detailed below:
1. Knowing what keywords you want to target is key.
When creating your google ad campaign, you will want to target keywords that are relevant to your business and have a high search volume. However, it is important not to go too broad with your targeting or you could quickly become overwhelmed with data. Try to focus on around five keywords for each ad campaign.
Including these keywords in your ads is one way to ensure they are effective. When someone searches on Google using one of the terms you targeted, your ad may show up alongside the organic results.
Another tip is to use Dynamic Keyword Insertion (DKI) which allows you to dynamically insert specific keyword phrases into your ad text as it appears on google. This can help improve click-through rates as it ensures that your ad is as relevant to the search as possible.
2. Creating compelling ad copy that stands out from the competition is also important.
This means using strong headlines, making sure your ad is relevant to the search, and including a clear call-to-action (CTA). You may also want to test different versions of your ads to see which generate the best results.
Monitoring your google ad campaign performance is essential in order to make necessary changes and optimization's.
By setting up conversion tracking you will be able to track how many leads are generated from your google ads and make adjustments accordingly. If you're not seeing the results you expected, it might be time to rethink your targeting or even consider outsourcing your google ad campaigns to an experienced agency.
3. Utilizing ad extensions to provide more information about your business can also help google ads stand out.
Google ad extensions allow you to include additional information about your business such as a phone number, location, and website link in the top of google search results. While this isn't an essential part of creating effective google ads, it will give your company more visibility on search engine result pages (SERP) which could lead directly to increased leads.
For example: You are looking for a restaurant in a new city and you google the term "restaurants." Your ad might show up with an extension that has your business' phone number, location, and website listed so potential customers can easily get in touch or learn more about your company.
4. Setting a budget that you are comfortable with and tracking results closely is a must.
One of the most important parts of google ads is creating your budget and staying within it while still achieving results that will justify the return on investment.
Another important factor is tracking google ad performance closely in order to ensure that your ads are getting impressions, clicks, and conversions from google searches. This will allow you to adjust budgets accordingly based on this data. If you have a low click-through rate but high conversion rates for example, it might be an indication of under budgeting or poor targeting which could lead to wasted money and time once again. Utilizing tools like Google Analytics can help track these metrics so businesses know how google ads work for their business before spending any additional money.
Including keywords, creating compelling ad copy with relevant calls-to-action (CTA), utilizing google extensions where possible (not essential), setting up conversion tracking, and tracking google ads performance closely is the best way to ensure that google ads work for your business. This will help you stay under budget, get more people in contact with your company, and track results so you know what's working.
By following these simple tips, you can create high-performing google ads that will help generate leads for your business. For more detailed information on how to set up and run a successful google ad campaign or improve your digital marketing campaigns, contact us today!
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